number 3# 3 of 3 Big article marketing tips to use in your article marketing strategy!

So how frustrated are you that you are not getting traffic from your articles?

Are you constantly checking to see how many views and click thru’s your article has gotten?

Did you think that article marketing would be your end all be all for traffic?

Well, think again!  Sure, articles can be a great source of traffic.  But, you will typically see traffic from your articles the first few weeks that they are published and even then, you are competing for clicks with every other link that the article directories have on the page directly along side your article.  Hardly an optimal way to get clicks, wouldn’t you say?

I used to think that articles would be a great traffic generator.  And, from time to time they were.  I even used a few “stealth” techniques that would drive drones of traffic through my articles to my target site.  But you know what, to sustain that I think I had to work harder.

Then I got smart.  Instead of trying to drive traffic through my articles, I used my articles to get great backlinks and drive my sites to the top of the search engine rankings.

So think about it.  Article traffic is usually short lived.  Think about the millions of articles that there are across all of the directories.  There can only be a handful at the top of each one.  BUT, use your article to get syndicated and to achieve very high quality backlinks and you will be rewarded by the search engines.

Checkout these two scenarios.

Scenario One:

I take an article that I paid $3 for from someone that I outsourced to.

I take that artcle, I spin it and I use an automated tool to post that article across a ton of article directories.  Literally getting a few hundred submissions.

Now, I wait months for those submissions to be approved.  I check my backlinks and have a few dozen.

What happened?

Well, I submitted a crap article that had to be deciphered by web publishers and reviewers.  No one would even dream of picking this article up.  No syndication.

Second, I have no idea where I submitted so i don’t know where to target placement next.  Some of the directories errored out during submission and I didn’t track every single directory that this thing posted to.  I was trying to get a bang with less effort.

Third, I don’t know what quality sites picked up my article and I have hundreds of articles submitted with the exact same backlinks.

I did not do myself any justice and now I don’t know what to do except to do another blast with another lame article.

Scenario Two:

I take an article that I paid $5-$7 for.  Decent quality article.  I spin it, one sentence at a time.  takes me about an hour.

I use a semi automated tool to post this article at a few select sites.  I refer to my list of high PR article directories and Web 2.0 sites and I post my article to 8-12 of these “do follow” sites.

With each article I post I use unique anchor text to get a good quality of backlinks and unique anchors pointing to my site.  Diversity looks more natural to the search engines.  Come on, we all know that.

I have tracked my submissions and I know where I posted, what was accepted so far and I check the search engine rankings.

I have a great article out there and it is getting picked up by several different websites.  Syndication is working and my article will end up on ten times as many sites as I submitted to!

My target page is indexed and moving up in the search engines.  Getting close to the first page.  I look to see where I have submitted, I pick a few more from my list and before you know it I am on page 1!  Now I add a few more backlinks via bookmarking etc… and I am on my way to some quality, steady search engine traffic.

Now which mindset would you rather be?  Let’s get tons of articles in the hopes of getting a ton of traffic or let’s practice some quality SEO, get up there in the rankings, get some articles syndicated and BAM, traffic!

BIG Article Marketing Tip #3:  Your goal for article marketing should be to obtain quality backlinks, not tons of traffic!


Filed under: Article Marketing