OK, so here I am in NYC working in my company’s office on 5th Avenue for a few days. Great trip and I just got a new site up and running, www.AuctionBusinessReviews.com. My next objective is to work on some of the marketing for my new book, www.CrackingtheAuctionCode.com.
So I have been sitting here for about an hour. Jumping around online and getting completely distracted. When I finally got focused and ready to take the next step (some PPC advertising was step one), I realized that I don’t have a next step. I worked so hard to get the site up for the book, have been trying to get the new blog to the point that I was happy with it and trying to work through Rich Schefren’s GPS course that I never took the time to plan my marketing strategy for the book.
I know most of the pieces but I just don’t have my plan laid out. Nothing to follow. I know where I want to go. I took step one and I began to flounder when it was time to actually put my plan in motion. I guess I can’t put a plan into motion if there is no plan.
So, I have the overall strategy for my business but I need to map out the details of the day-to-day work. The moral of the story is, you have to actually put your plan in writing. Get it on paper, in a mind-map in a word doc or even in notepad. Just get your plan of action mapped out! That’s the next piece of my plan, CREATING THE PLAN!
Filed under: Business Strategy • dont-show-ads
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