I could rant and rave about this for days on end.  But, in order to keep this brief and to the point (so I don’t lose most of you and you actually learn something here!), I will reference something that I witnessed just yesterday.

I have been working on a product launch for some time now.  In the waning days of this project I interacted a lot with the technical team that was helping to pull the final site together.  One of the team members is an old internet marketing pro so I was shocked at the thought process here.

A part of the product launch is a free giveaway with access to a member’s area.  Now inside the members area anyone can purchase the original product being sold on the sites main page.  The team building the site set the members purchase price READ MORE >>>